Thursday, August 27, 2020

Joan Of Arc Was Born On January 6, 1412, In The Village Of Domremy In

Joan of Arc was conceived on January 6, 1412, in the town of Domremy in north-eastern France. Her dad Jacques was a laborer rancher and a minor town official. Her mom Isabelle, brought her little girl up in the lessons of the Christian confidence. Joan was more strict than the greater part of the young ladies in her town. At thirteen years old or fourteen Joan started to hear voices and to have dreams. She guaranteed the voices and dreams were of Saint Michael, Saint Margaret, and Saint Catherine. These voices advised Joan to liberate the city of Orleans from the English who were overwhelming it. The voices likewise advised her to take the dauphin to Reims where he would be delegated ruler of France. Complete with a mountain escort by Robert de Baudncourt, chief of the close by town, Joan continued across France in February 1429 to the manor of Chinon in the Loore Valley where the dauphin at that point dwelled. With questions in his brain, Charles had her inspected at Poitiers by a gathering of recognized pastorate and scholars who guaranteed him of the universality of her strict convictions. Charles at that point relegated an assistant, a page, messengers, and an inquisitor and sent her on her off with a little power to Orleans, where she joined the military opposing the English attack. There, in the primary seven day stretch of May 1429, Joan drove a progression of fruitful fights against the English thus crushed them that they raised the attack and withdrew on May 8. The updates on the triumph spread rapidly across France and gave another soul of would like to the individuals. The following stage in Joan's arrangement required the crowning liturgy of the dauphin at Reims. She accepted this would contribute Charles with his legitimate power and reestablish to the French individuals a feeling of national harmony. The dauphin was to just enduring child of the late King Charles VI, and had been excluded in the Anglo-French Treaty of Troyes in 1420. The way to Reims was hindered by a few English involved towns. The French armed forces recuperated in a matter of moments. At the point when the best approach to Reims was cleared, the dauphin was delegated in the church building Charles VII on July 17, 1429, with Joan in participation. After the crowing an enormous number of French towns returned in the lord's help Now, Charles surrendered to the exhortation of in councilors, who accepted that political dealings with the Duke of Burgundy, England's partner, would be more successful than kept battling. Joan and the military chiefs needed to press their preferred position and proceed onward to take Paris. Hesitantly, Charles went with them and in September the French armed force was digs in on the north side of Paris, which had been involved by the English for a long time. Yet, Joan's endeavor to storm the dividers of the city fizzled. Charles at that point disbanded them. This was a repetitive element of Charles' conduct. He showed it eminently after Joan's catch when he made no endeavor to speak with her catch or haggle for her payment. In April 1430. Following a half year of idleness, Joan evaded the ruler and with a little band of fighters continued around Paris to Compiegne, which was under attack by the Burgundais. She was caught there on May 23 and detained. The English needed ownership of Joan for she had become an obstruction to their victory of France. Pierre Cauchon, religious administrator of Beauvais and a solid bolstered of the English, haggled with the Burundians for her buy. Cauchon had been driven from Burgundy to convey Joan to the Inquisiter of France with the goal that she may be gone after for her purported ?violations?, including apostasy. In November 1430 the Burbundians conveyed Joan to the English for sixteen thousand francs, and she was entrusted to Bouer where her preliminary endured from January to May 1431. Despite the fact that black magic was one of the first charges against Joan, her preliminary was for apostasy, and was led under techniques on the Inquistior, however with a few abnormalities. The Inquisitors delegate was infrequently present, and Cauchon, who neglected to furnish Joan with a layer, was left as managing judge. As the preliminary went on, the fundamental issue changed to Joan's refusal to submit to the authority of the

Saturday, August 22, 2020

Yoko ono louisiana Free Essays

She was additionally hitched to John Lennon until he died! As her 80th birthday celebration moved toward this year, she introduced her generally assorted and broad scope of oeuvres including 200 items, films, music, photos, sonnets, and so forth at Louisiana. Her works are inside craftsmanship, yet in addition execution, music, harmony and women's activist developments †she’s similarly capable in every one of them. We will compose a custom paper test on Yoko ono louisiana or on the other hand any comparative subject just for you Request Now The presentation, which is the best one she has ever had in Europe as of recently ncluded a portion of her latest fills in just as a portion of her most punctual ones. It reflected how significant her oeuvres have been to the improvement of contemporary craftsmanship on a worldwide scale. The fundamental components of her oeuvres are protests as well as thoughts that she transmits through verbal guidelines. Thusly she assembles a fascinating relationship with her watchers. She is the initiator and gives watchers a functioning job welcoming them to utilize these guidelines to interface in the innovative procedure of her works on the off chance that they are performable, or gives them something to think about in the event that they are idealistic. The topical scope of these thoughts is huge as they can be wonderful, insane, smart, social reactions and include inconspicuous comical inclination. At Louisiana she welcomed her guests to â€Å"Watch the sun until it becomes square† and make a canvas on a straightforward plastic surface utilizing water drops and a wipe. She likewise welcomes everybody to compose a desire and balance it on the â€Å"Wish Tree† †Everyone’s wishes will be gathered and sent to her â€Å"Imagine Peace Tower† in Reykjavik where a great many wishes from over the world are spared. I should concede a portion of her works nearly incited responses, for example, â€Å"Is she genuine? † and â€Å"This is a Joke† here and there †however workmanship is craftsmanship, and regularly comes in rather uncommon structures that play with our psyches. She is special in her own particular manners and her works are firmly One zone played her music extending back to tunes, recordings, show chronicles and banners from when she initially met Lennon until her last remix collection mies, I’m a Witch† discharged in 2007 †I discover it very astounding that she is as dynamic as she is thinking about her age †Good Asian hereditary qualities I presume. Yoko specifies herself that displaying at Louisiana was an unquestionable requirement in life to view herself as a â€Å"made† craftsman, which is one of the primary reasons her presentation here was so novel and exceptional. One of her major design establishments â€Å"En Trance† was there, which hadn’t been seen for quite a long time. It comprises of a divider with six distinctive passage choices that lead to various encounters, for example, slithering under/through various structures, seeing yourself many occasions in a mirror and in any event, viewing a lady fall absurdly while endeavoring to get past one of the passageways. Step by step instructions to refer to Yoko ono louisiana, Papers

Friday, August 21, 2020

Essay Samples For Business Majors Goals

Essay Samples For Business Majors GoalsIf you are an incoming Business major at a BBA school, one of the first things that you will be required to do is study for the exam called the GRE or Graduate Record Exams. For students who have done well on the GRE, then they will definitely be placed in the MBA program for which they applied.However, if you are not satisfied with your work on the GRE, then it is suggested that you take some essay samples for business majors goals. There are lots of opportunities for this in the market; for more detailed information about the essays sample for business majors goals, read the following paragraphs.- Theses essay samples for business majors goals can be used as a stepping stone to help the students achieve their targets. When looking for sample essays for these goals, you should select ones that are relevant to your academic background. It is important that you realize the fact that these essays samples for business majors goals can only help you achieve the goals that you have set for yourself.- Theses essay samples for business majors goals can be used as an exercise to help students understand how the essay writing process works. It is a good idea that students who are aiming to be better writers take these essay samples for business majors goals to help them understand the rules of grammar and sentence structure. Also, these essays samples for business majors goals can be taken to find out the kind of questions that are asked by the professional writers who need to do their work.- After knowing the rules and strategies of essay writing, these essay samples for business majors goals can also be useful in creating a roadmap for writing better essays. In addition, these essays samples for business majors goals are also considered as practice exercises for the students. This will help them develop the skills of writing an essay.- These essaysamples for business majors goals should not only be used to get the best grades but also to help the students with their knowledge of the English language. Writing is a skill that is learned over time. It takes a lot of time and effort to master the skill of writing.- These essay samples for business majors goals can also be used as a source of inspiration. They can help students get a better understanding of the process of composition. Also, these essays samples for business majors goals can be used to find out what type of essay is suitable for the topic that is being discussed in the essay.- These essay samples for business majors goals can also be used to motivate students who are writing for a school project. The goal is to inspire the students to write a good essay. They can apply the skills they learned from these essays samples for business majors goals to their assignments.

Thursday, May 14, 2020

The Lights On The Eyes - 951 Words

The lamp posts caste themselves like trees on the narrow path. The bright lights on the other side cover the vast sky. The enormous white arch introduces itself first and then allows the plentiful structures behind it to shine under the restless night. Although the humid air perturbed my skin, the temperature was perfect to contemplate my thoughts. The night was almost silent and all that could be heard was the noise the rapid cars made as they passed through the highway. The buildings seemed minuscule from far away, but I knew that they were enormous when standing in front of them. The city buildings and lights provided a sense of security, a place where the city’s arms awaited. The city’s arms were not home; instead home awaited with an overly stressed life, one parent, and a few wild children. The sudden announcement that my mother was to stay in the hospital for the next 7 months due to her risk in labor and later suffer postpartum depression startled me, how cou ld such a strong healthy women fall into this situation? My mother’s state became a burden onto my arms, as the eldest I would have to adapt to handle house tasks, create a more close relationship with my siblings, and continue to be successful in my educational life. Most things were handed. Any situation that came up my mother would always have a solution. Coming home I would launch my bag on the couch and instantly smell the fresh scent of lilacs that would surround the living room. I would then marchShow MoreRelatedThe Theory Of Light And Its Effects On The Human Eyes963 Words   |  4 PagesLight, a concept that has been worked with for many years dating back to 500 B.C. Pythagoras hypothesized that humans perceive light due to the human eyes ability to emit rays upon the environment and the emittance gives a human his or her sight (Sekuler). Afterward, human intellectuals started making it more concise to present day knowledge of light. This development of light came from two intellectuals named Christian Huygens and Isaac Newton. Newton exclaimed during the 1700s that light was aRead MoreSome cultures have contributed to colorist beliefs that light hair and blue eyes are the standard1000 Words   |  4 PagesSome cultures have contributed to colorist beliefs that light hair and blue eyes are the standard for beauty. People who fall victim to this altered view have gone as far as skin bleaching and extreme poisonous routes which have contributed to the deaths of women trying to stay in trend. Countries such as India victimize females with favor placed on lighter skin. Africa is a predominantly dark skinned continent that has taken up the fair skin death trap; a country that should be praising richRead MoreThe first light flooded a tsunami in her eyes. She slowly opened them in order to minimize the1000 Words   |  4 Pages The first light flooded a tsunami in her eyes. She slowly opened them in order to minimize the irritation. It was pointless because Dolores had realized it was impossible to avoid another day. All she wanted to do was stay in her warm linen haven of a bed. But, She knew the moment she put her feet down, her whole body would feel the cold shock of the real world. The cold shock ripped through her, but she did not respond nor react, she could not let it win. Walking down the narrow maple-flooredRead MoreEssay about Physics of the Eyes1171 Words   |  5 PagesProtections of the eye: The human eye is one of the most important things to a person and thus has many forms of protection. The eyelid protects the eye in three different ways: the eyelashes, the glands, and the movement of the eyelids. The eyelashes are beneficial in keeping dust and debris out of the eye. Touching the lashes will trigger the reflexive blinking mechanism. There are many different glands that are located in the eye. The Zeis gland is a gland that secretes oil. An infectionRead MoreThe Anatomy And Physiology Of The Eye1425 Words   |  6 PagesThe human eye is a wonderful organ enabling us to perform all our daily tasks. The sense of sight allows to do almost all activities. There are countless activities including studying, cooking, driving, or playing an instrument. Other tasks that vision is helpful for would be communicating, working, making life a lot easier, which are very essential. Most people would agree that vision is more valuable than the rest. The eyes allow us to interpret colors and shapes. This happens after a long complexRead MoreAre There Blind Spots in Our Eyes? Essay1475 Words   |  6 PagesAre There Blind Spots in Our Eyes? ABSTRACT Our eyes are vital organs because they help us visualize our surroundings. But are our eyes perfect in seeing what’s right in front of us? Sadly I learned in our evolution, nature messed up at one point and gave us blind spots in our eyes. This project shows why we have these blind spots, how to discover them, and how big they are. I researched on how our eyes see things; why when one eye is closed, the other eye sometimes can’t see what’s in frontRead MoreAre your eyes playing tricks on you?700 Words   |  3 PagesAre your eyes playing tricks on you? A review of Anatomy Have you ever wondered how your eyes worked? How you see things? How colors appear to you? And what you actually aren’t seeing? There are many different ways our eyes work, and thankfully everyone’s eyes are different in their own way. Doctors today are still finding out new things about how our eyes work, and new ways to fix our eyes so we can see better, or even fix little in corrections our eyes make. Have you ever looked at an object inRead MoreUnrealism In The Great Gatsby Essay706 Words   |  3 PagesMrs. Russello ENG2D1-2DB Monday November 17th, 2017 The Big Blue Eyes and the Bright Green Light Would a novel without any symbols be as interesting and effective as a novel with lots? Most likely not, symbols are like hidden treasures throughout a novel which help to convey an idea and without symbols, these themes would be harder to identify. In F.Scott Fitzgerald’s The Great Gatsby, the eyes of Doctor T.J. Eckleburg are used to develop the theme of â€Å"god is always watchingRead MoreI Am My Eyes For Granted1085 Words   |  5 Pages I definitely think I take my eyes for granted. These organs let me see the world, learn about my surroundings, and see my family and friends. I have never previously thought about how I have the ability to see and what process my eyes and brain go through in order for me to be able to see. I knew absolutely nothing about how they work. Learning about it was very interesting, and I now know it is a very complicated process. It is amazing that so many things happen in order for me to have sight,Read MoreThe Great Gatsby By F. Scott Fitzgerald1318 Words   |  6 Pagesthe green light, the valley of ashes, and the eyes of Doctor T.J. Eckleburg. The green light represents Jay Gatsby’s hopes, as well as his dreams, for the future. Because many people strive to become rich in The Great Gatsby, the result is moral and social decay. The vall ey of ashes represents social and moral decay, and it also represents the predicament of poor because the poor live in the filthy ashes and lose their passion as a result from living in the ashes. Lastly, I believe the eyes of Doctor

Wednesday, May 6, 2020

Roles Of Manager And Individuals - 993 Words

Roles of Manager and Individuals There is one thing that is a constant within any organization which is change. Change is undeniable and inevitable. Change is what leads to progress. Structures, procedures, systems and policies and systems or just a few forms of change which an organization will use when utilizing change. When an organization undergoes goes there is a focus on the behaviors as well as the results based production delivered by its employees. When employees engage themselves in the change process while taking ownership of the processes in place, the organization will obtain value. Management at the executive level to the supervisors on the front line will all play a role in the process of change. The following will examine†¦show more content†¦When dealing with the change process, the role of the individual is the acceptance of altering the day to day operations while using the solutions of change. The employees are in charge of controlling the changes and alterations in their particular divi sion or area. The employees also act as the main source of feedback regarding the changes as they are on the â€Å"front line† and see all of these changes first hand. Change Agents Whether the organization is large or small, it will need a change agent to undergo the change process. A change agent is defined as â€Å"individual or group that undertakes the task of initiating and managing change in an organization† (Lunenburg, 2010). A change agent will either be internal, which consists of managers, supervisors or any employee that is in charge of the over-sight of the change, or external, which consists of any third party firms or consultants. Internal Change Agents Internal change agents consist of individuals that provide training, knowledge, personal perspectives, procedures in problem solving, skill building, data gathering to evaluate processes and assistance with team learning within groups. Internal changes agents will invest themselves personally in the change and have knowledge of the organization’s culture, issues, employees and environment. External Change AgentsShow MoreRelatedRoles of Managers and Individuals1274 Words   |  6 PagesRoles of Managers and Individuals Paper Tod M. Stewart MGT/426 - Managing Change in the Workplace August 26, 2013 Dr. George R. Monk, PhD Roles of Managers and Individuals Paper Change is inevitable. Change brings rebirth, renewal, an opportunity to redefine and refocus on how individuals and organizations interact within its environment. Change management seeks the acceptance and adoption of new creative and innovative ways of performing their duties. Change can come in the form of a systemsRead MoreThe Roles of Managers and Individuals1045 Words   |  5 PagesRole of Managers and Individuals If one looks through history, we find examples of kings and other rulers who have sought the advice of experts to assist with the processing of solving and handling problems. When faced with complicated issues there is a perpetual human need to consult individuals knowledgeable in the processing of solving and handling those issues. Organizational changes are inevitable bringing, renewal, rebirth, and opportunities for the organization to refocus and redesign interactionsRead MoreOrganisational Behaviour: an Overview of Various Ways in Which People Behave, the Need for Managers to Understand Individual Differences and the Role of Emotions in Individual’s Performance Effectiveness4589 Words   |  19 PagesOrganizational Behaviour: An overview of various ways in which people behave, the need for managers to understand individual differences and the role of emotions in individual’s performance effectiveness? By Sarah Chupa[1]  © 2011 1.0 A PRELUDE TO THE PAPER This paper is divided into three main parts: the first part of this paper attempts a discussion on what shall form the explanations for the various ways in which people behave. In the course of her discussion, the author of this paper premisesRead MoreAnalysis Of Becoming The Boss By Linda Hill1050 Words   |  5 Pagesfor first time leaders and managers to consider. My first overview of the article included thoughts that the article had a somewhat discouraging and negative outlook on new managers. Hill makes the statement throughout the article that the transition into becoming a leader or new manager is often very traumatic and the failures of the new managers are not surprising. After a more detailed review, I understand Hill’s purpose is to share the negative stories of new managers so the reader can use theRead MoreEmail to Coworker: Management vs. Leadership1405 Words   |  6 PagesThere are many individuals that confuse the roles and responsibilities of managers and that of a leader. While managers and leaders both have many common characteristic, the roles and responsibilities within a company are defined differently. The purpose of this paper is to go into detail about these different responsibilities within a company. A leader can be both formal and informal, for the sake of this paper it will be more geared towards explaining a more formal leadership role. AdditionallyRead MoreEssay on Leaders and Managers982 Words   |  4 PagesLeaders and Managers Leaders and managers are two individual roles with multiple intertwining definitions. In order to be a leader, one must have followers, however; does not everyone under management, follow the managers orders? Therefore, the question arises, are managers leaders? If so, what constitutes as leadership? Obviously, in order to obtain these roles, one must have influence over their subordinates, but does the level of influence fluctuate between a manager’s role and a leaders role? WhatRead MoreThe Career Of A Professional Workplace937 Words   |  4 Pagesthis worker is a manager; their main task in the organization is to get things done through the efforts of other people. This may sound like a rather simple task, but it is very deep and layered with different difficulties. Henry Mintzberg, an internationally renowned author on business and management, broke down the tasks a manager faces into ten different interrelated roles. According to Mintzberg’s managerial roles, th ere are three categories that break up the ten roles a manager performs: InterpersonalRead MoreThe Importance Of Leadership As A Team Performance1034 Words   |  5 Pages3. Importance of leadership role in team performance Many people are wondering that if a leader equals to a manager. No, it is different. S. Slater wrote â€Å"A manger gets things done via planning and delegation. Tasks are assigned and results are obtained via others efforts. A leader gets things done by holding a vision, modeling behaviours and inspiring action.† (Author Stream) Although not all leaders are managers, all managers are leaders who always need leadership to manage. As a result, it isRead MoreHuman Service Management : Human Services Managers1062 Words   |  5 PagesThree Management Roles Human services managers take leadership roles within human service organizations. They take knowledge and management style to many different levels. Human service managers apply a variety of functions to the contexts of the organization s staff members. In most agencies, the human service managers use the critical roles of communication, organizational and team building skills. The human service manager works with members of the leadership team to improve the organizationRead MoreHow The Organization Might Apply The Management Theories925 Words   |  4 Pagesmanagement theories. In addition, will analyse differences between motivating individuals and motivating teams. It will explain what manager skills required in motivating teams and how these elements affect the business decision making and manage the change in the organisation. Also, there will be discussion of how management theories help to fill their purpose. The most important factor to highly motivate a people, a manager should have an effective communication, planning, making decisions, problem

Tuesday, May 5, 2020

Analyze Various Aspects Of Entry Barriers In The US Car Market

Question: Discuss about the Analyze Various Aspects Of Entry Barriers In The US Car Market. Answer: Introduction Car manufacturing industry is one of the major industries in the market of United States (US). Three of the major companies dominate the car industry of US are GM, Ford and Chrysler. However, it can be seen in the recent years that major companies all over the world are entering into the car industry of US. Thus, the main aim of this report is to analyze various aspects of entry barriers in the US car market. Analysis According to the provided case study, many renowned car makers all over the world have been showing interest in doing business in US car market. Some of them even have established plants in US so that they can avoid the import and political instructions. Still, it can be seen that the US car market has been exposed to few new entrants. There are two specific reasons behind this. First, the manufacturing process of cars is very complex. The internal combustion engines of cars are mad out of thousands of precisely engineered parts. For this reason, it is difficult for outside US carmakers to bring all the parts of combustion engines from their own countrys plants (Lofstrom, Bates and Parker 2014). In this context, it needs to be mentioned that most of the companies outside US have their plants established in their own countries. Thus, it is an expensive process for the outside companies to bring the parts in the US market. Second, in order to be cost competitive, the companies are requ ired to make production on large-scale basis. The main reason is that large-scale production helps the car companies to be cost competitive. Most of the outside car companies are not able to maintain these two aspects (Wells and Nieuwenhuis 2012). For this reason, the US car industry has not been exposed to a few carmakers. The provided statement states that the car companies are required to produce in large scale to be cost competitive. Large-scale production refers to the specific production process that helps the companies to make the production process in large numbers or large scales. The main advantage of large-scale production is that it helps the companies to produce more units with the reduction in cost per unit (Hendrick and Kleiner 2016). In the US car industry, the earlier mentioned major three companies manufacture cars in the large-scale basis. For this reason, they are able to acquire the majority portion of the car market. In this situation, in order to manufacture more units and to save cost, the outside car companies are required to manufacture in large-scale basis so that they can compete with the three companies. For this reason, the major strategy is to establish large manufacturing plants in US so that they can manufacture large number of cars in fewer costs (Rothaermel 2015). In a ddition, the outside car manufacturers can manufacture electric vehicles as they take less costs to be produced. They can adopt these two strategies. Conclusion The above discussion shows that the outside US car companies have to bear large expenses as they are have to bring thousands of parts of car engine in US. In addition, due to lack of large-scale production, they fail to get cost benefits. These reasons contribute to the entry of outside car companies in US. The above discussion also shows that the outside car companies are required to set up large-scale manufacturing units so that they can be cost effective. References Hendrick, H.W. and Kleiner, B. eds., 2016.Macroergonomics: theory, methods, and applications. CRC Press.Management Lofstrom, M., Bates, T. and Parker, S.C., 2014. Why are some people more likely to become small-businesses owners than others: Entrepreneurship entry and industry-specific barriers.Journal of Business Venturing,29(2), pp.232-251. Rothaermel, F.T., 2015. Strategic management. McGraw-Hill Education. Wells, P. and Nieuwenhuis, P., 2012. Transition failure: Understanding continuity in the automotive industry.Technological Forecasting and Social Change,79(9), pp.1681-1692.

Tuesday, April 7, 2020

Red Lobster company Case study

Executive Summary This is a case study report regarding Red Lobster, which is a company that deals in food products. The paper looks into the marketing functions of the company. It analyses the development of marketing strategies implemented by the company in the decade starting 2000.Advertising We will write a custom report sample on Red Lobster company Case study specifically for you for only $16.05 $11/page Learn More The assesses the market positioning activities that the company has been doing and the effect that it has had on the growth in customers and the company image as viewed by the customers. The market positioning changes have taken place under different marketing leadership plans. Therefore, these plans are discussed in the paper and a view given on whether they have been efficient or not. Lastly, the paper assesses the benefits of focusing on experiential and why this is important for Red Lobster. Introduction Marketing is important for bu siness firms. Most business firms that have attained quick development and expansion have had good marketing practices. Without proper marketing management, it becomes challenging to sell the products of a company which means that the company operations will be paralysed. Lack of sales means no income for the company and thus the company cannot sustain operations when there are no finances to do so. Therefore, marketing lies at the centre of the company operations (Groucutt, Forsyth and Leadley, 2004). Red Lobster is one of the companies that have undergone a lot of transformations all in the name of improving marketing. Red lobster is a United States based company that deals in foodstuff. The company has been in operation for over 40 years. It operates in the form of casual full-service dining chain stores. Therefore, this paper discuses various changes in the company, which have aimed at improving the company’s services and attracting more customers (Lamb, 2012). Change of Positioning Since its establishment, the company’s main goal has been the provision of affordable seafood to the Americans. However, in the recent times, the company has changed the management. The new management has been developing on its value position and incorporating freshness in its mission. Fairness has thus been incorporated into the position of the company.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Affordability only did not auger well with the customers of the company as they associated the position with low quality. The new position, which includes freshness, is being implemented without adjustment in prices as this could affect the customers. There has been an increase in price promotions. The new management has been working on winning a significant number of customers by way of diversifying the service to customers in a remodelling exercise (Bell and Riis, 2010). The growth of the Red Lobster restaurants up to when a change in the leadership of the company occurred can be attributed to sales promotions. It can be noted that, in 2004, Lopdrup took over as the president of the company. During this time, there was a lot of competition in the sea food sector with many competitive players like Olive Garden, Applebee’s and Chili’s emerging. The other restaurants had lower prices of their food as compared to Red Lobster as the company only served seafood which was still expensive then. The other restaurants served other proteins on top of the seafood. Therefore, the available option for the company was diversifying its menu. A consumer survey was commissioned by Lopdrup aimed at getting the real insights of consumers on the food offered by the restaurant. Also, there were changes according to the needs of customers. Therefore, the position needed to be changed so as to accommodate the changes suggested in the report . According to cus tomers, the seafood market had two categories of food one of them being top quality seafood which was fresh and which utilized culinary expertize in its preparation. On the other hand, there are the low end places which serve massive food, frozen and fried seafood made up the second category. Many customers put the company in the second category. Thus, Lopdrup developed its plan to be implemented in 3 episodes. The first phase focussed on the improvement of operations. Most of the repositioning activities lied in phase two of the plan. This phase was to run until the year 2009. It involved major changes in the menu that would take place gradually.Advertising We will write a custom report sample on Red Lobster company Case study specifically for you for only $16.05 $11/page Learn More The third phase involved the remodelling of the restaurants which was central in changing the perceptions that customers had about the restaurants (Lamb, Hair and McDaniel, 2012). The first phase was implemented using the simplified approach which Lopdrup referred to as â€Å"simple, great operating discipline†. It involved the simplification of operations to ensure that everything in the restaurants went on well. Under this approach, the costs are brought down while encouraging high quality for customers. The activities under these strategies include simplification of menus, recipes and promotions. Notably, there was the elimination of deep discounting (Fla, 2007). Under the reposition approach, the management hired Salli Setta a marketing specialist. A new culinary team was hired under Setta. The chefs are given parameters in the new product development system that was put up by Setta. The chefs work within certain parameters and are responsible for creativity within the parameters under which they work. The marketing team developed a new menu in the restaurants that emphasize freshness. Therefore, new changes were introduced into the operati ons of the restaurants that saw the developments of the new dishes. There was also the development of fresh fish menu, and it featured different types of fish entrees and which changes according to the fish catch each day. The fish menu was put on a separate menu card which was given to every customer who entered the restaurant. The menu was used as lead for servers – restaurant servers greet customers by describing the available fresh fish menu. Also, the name of the chef on duty featured on the menu. Upgrades were also made in the raw ingredients. Accompanying these activities were new television adverts that were developed to help in advertising the new menu. The advertisement covered the two menus – fresh fish menu and the wood fire grilling (Fla, 2007).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This can be termed as a comprehensive marketing strategy that aimed to attain a total change in the market positioning of the company. All aspects of change were featured in the set of marketing activities that were implemented under the supervision of Setta. This is part of the changes that had been introduced in the year 2004; however, seta made these plans more comprehensive building from the simple steps and capturing all aspects of customer attraction and marketing. The quality of the food was improved through comprehensive training of the chefs and the serving staff. The quality of service was also upgraded by including an advertisement aspect in the serving of the menus. The method of advertisement that was used as from 2008 borrowed from the â€Å"Ignite the Craving† advertisement campaign that was used from 2004 by Lopdrup. The campaign was very successful then. The same method is still being used; however, it focuses more on the new methods of grilling and on the ma jor positioning factor which is â€Å"freshness† (Pride and Ferrell, 2011). More diversity was employed in the position as focus on freshness alone would become boring to the customers. Promotional strategies were revitalised. The first promotional strategy is known as Lobsterfest. The other one is Endless Shrimp. They shifted the focus to choice and variety and not on what was available. This signified a growth in the number of customers that was achieved using the positioning strategies mentioned earlier. Remodelling followed the positioning exercise which had helped the restaurants to gain more customers and a positive perception. The remodelling exercise was preceded by a research which guided the running of the exercise (Pride and Ferrell, 2011). Focus on Experiential Making the experiential the target segment of the Red Lobster Restaurants is a good marketing step. In fact, this is one of the targets of the recent internet advertising campaign that the company is using. The campaign is a behavioural in nature. This campaign will be run by two companies. These companies include Revenue Science, which is a company that targets behaviour, and Internet Broadcasting, which is an online news source company. The restaurant will target its customer base which is inclusive of on-the-go customers as they leave work heading home by utilizing the traffic maps and other online tools (Pride and Ferrell, 2011). Real Branding will help Red Lobster to pinpoint and target the viewers who visit their site, and whose consumption behaviour matches the consumer profile of Red Lobster. However, this is only after having assessed the behaviour of the customers. This will be achieved by assessing the behaviour of the customers. This strategy will help the company to reach a considerable number of consumers at the local level. In this way, it is the best example of capturing consumers for the company by way of using consumer behaviour concept. There are many potential cust omers who transact their business online. Therefore, by engaging them online, the company will be able to know their tastes in consumption and try to align them with their menus. If they go together, customers will be invited to the restaurants. Research has shown that most people who transact online like exploring to meet the qualities of experiential customers. Most of the menus offered by Red Lobster restaurants fit the experiential consumers (Satz, 2005). Conclusion The Red lobster is among the Companies that have operated in the restaurant of the Unite States for a long time. The company has gone through a transformational process that has helped to improve what the restaurant offers in the market and raises the customer base. The plan that was devised by Lopdrup in 2004 has helped to position the company in the market. This has been through improvement of the quality of food and changing the perception of customers. The focus on the exponential consumers will be a positive mov e. However, other customers must continue to be given attention. Reference List Bell, DE and Riis, J 2010, Red Lobster. Harvard Business Review. Web. Fla, O 2007, Freshness Hallmarks the New Red Lobster. Web. Groucutt, J, Forsyth, P and Leadley, P 2004, Marketing: Essential principles, new realities, Kogan Page, London. Lamb, CW 2012, Marketing, Nelson Education, Toronto. Lamb, CW, Hair, JF and McDaniel, CD 2012, Essentials of marketing, South-Western Cengage Learning, Mason, Ohio. Pride, WM Ferrell, OC 2011, Marketing express, South-Western Cengage Learning, Mason, Ohio. Satz, S 2005, Red Lobster’s Behavioural Campaign. Web. This report on Red Lobster company Case study was written and submitted by user Moderate Pheasant to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Monday, March 9, 2020

buy custom Sale of Fashionable Wedding Collections essay

buy custom Sale of Fashionable Wedding Collections essay There is nothing as much glorifying as a superb wedding; after all, it is the most special days of ones life. Even more alluring is the manner in which the bridal unit dresses. Are you gearing up for the perfect wedding soon? Or do you have a friend for whom you would go to any lengths to guarantee happiness? Look no further than Fantasy Bridals. We deal in the latest wedding paraphernalia, ranging from womens, mens, and childrens clothes, wedding flowers, wedding bands, fashion jewelry, and shoes. My firm has researched on and sold wedding collections for 37 solid years to clients all over America and other parts of the world. From our long experience in the wedding business, we have come to conclude that a few things are of concern to every persn planning a wedding. The wedding gown Even before you plan the venue of your wedding, or even what the guests will eat, you should worry about the look of the bride. She must look amazing in a well-fitting gown. My company has the most fashionable wedding gowns that come in all sizes, colors, and designs. You would not like the video to capture you in a rather shabby, substandard gown, or spoil your wedding photography pieces, would you? Then, hurry to our stores and grab your best pick for the lowest prices you could get anywhere else. a)Grooms attire Picture a wedding in which the bride looks stunning in a beautiful, perfectly fitting gown. Conversely, thee groom fails the fashion test. Extremely embarrassing, isnt it? My company deals in a variety of stylish mens suits mostly made of linen, perfect for beach weddings. We also sell super light weight, light color mens suits perfect for outdoor weddings, all at discounted prices. We specialize in stylish Italian-made suits that are very durable. Throughout our business You will have yourself to congratulate for a spectacular wedding. In the same way, you are to blame for a messy wedding, which you do not deserve. That is why my company would be honored if you offered us a chance to make your wedding a success, like we have done for many others. Pick up your phone now and give us a call to place an order, and you can be assured of a wedding that will make you the envy of your friends. Buy custom Sale of Fashionable Wedding Collections essay

Friday, February 21, 2020

Harriet Tubman- the most respected personalitie of the 19th century Essay

Harriet Tubman- the most respected personalitie of the 19th century - Essay Example Harriet Tubman began working as an underground rail operator around 1850; this was immediately after the death of Edward Brodess in 1849. The death of Brodess left Tubman and the remaining members of her family at risk of being sold so as to settle some of her master’s debts. She ran away to freedom and found her way through the Underground Railroad to Philadelphia. In Philadelphia, she began working as a domestic help in saving some of the money she was being paid with the aim of saving her family members from slavery. The Underground Railroad was not a real railroad but a way for slaves to escape to freedom in the north. She was an operator or a conductor (Bradford ). These are the people who helped the slaves run away to freedom. These conductors showed the slaves where to hide so that the slave-hunters could not get them. They also got the food to eat and clothing before they got an alternative source of income.  She worked hard to save money for the intended trip home. Immediately the money was enough she left her job to free her sister.  ... She ran away to freedom and found her way through the Underground Railroad to Philadelphia. In Philadelphia she began working as a domestic help in saving some of the money she was being paid with the aim of saving her family members from slavery. The Underground Railroad was not a real rail road but a way for slaves to escape to freedom in the north. She was an operator or a conductor (Bradfrod ). These are the people who helped the slaves run away to freedom. These conductors showed the slaves where to hide so that the slave hunters could not get them. They also got them food to eat and clothing before they got an alternative source of income. Tubman initial aim was to get her family to liberty after she had freed herself to Philadelphia. She worked hard to save money for the intended trip home. Immediately the money was enough she left her job to free her sister. This is where her work began that later gave her the recognition that she has had until today. Tubman felt bad about th e suffering experienced by her family, friends and relatives in the hands of their masters. In the process of freeing her sister she decided to include others on the first trip (Sernett 20-50). She managed to save her family including her father, mother, brothers and sisters, cousins and nephews. It is estimated that she made between eleven to thirteen trips saving and protecting many slaves from masters and slave hunters. The many trips to free slaves made her famous for her work at the same time risking her life. At one moment the slave hunters grew tired of her activities and in decided to offer an award worth $ 40000 to anyone who would bring them Tubman. This did not deter her in her endeavor to

Wednesday, February 5, 2020

Study case Example | Topics and Well Written Essays - 750 words - 1

Case Study Example The scenario presented for this case study is just such a case. The company is happy to overlook an immediate and obvious hazard to the health of their employees to avoid making extreme renovation efforts to remove all the remaining asbestos or relocate the workers to a safer environment. Instead they opted to ignore the employees concerns and understate the potential danger of exposure. Most of us are not always pleased with our work place, whether it is because of coworkers, management issues, or policies, but we all assume that our work space will not be hazardous to our health just by breathing the air. There are many ethical issues to be considered in regards to the provided scenario, but honestly, the most obvious and poignant, are the behaviors of the company involved and all the members of management and supervisors that felt it appropriate to avoid removing the asbestos. Despite the fact that the company had access to years of valid data that verifies that absolute harmful effects of asbestos exposure, especially long-term exposure, they chose to ignore it. Even a single exposure could, however rare, lead to potential future health problems. That said, to, essentially, require their employees to work in an environment that is not safe or face losing their employment, is a harsh disregard for the well-being of their employees; that in and of itself is blatantly unethical. Secondly, the fact that if the employees wish to speak out against the company’s actions, or lack of action, and seeks outside intervention, they would likely be terminated, is a horrendous corner to back their employees into.(Zain, 2012) This leaves the employees with few options. This is a perfect example of unethical treatment of staff, unethical overall business practices, and a terrible abuse of power on their part. The unethical behaviors of the company have a huge cascade effect. It affects the employees, clearly, because they are being forced into

Tuesday, January 28, 2020

American Beauty: Micro Features Analysis

American Beauty: Micro Features Analysis The film I have specifically chosen for my micro-features analysis essay is Sam Mendess Academy Award winning motion picture American Beauty winning numerous Oscars and praise from critics. The narrative follows the miserable and mundane lives of the Burnham family consisting of Lester, a middle aged man who is facing a severe mid-life crisis and is extremely depressed, married to Carolyn who is an independent business women and housewife and their naive daughter Jane. The films promotional tagline look closer subconsciously implies that the appropriate suburban lifestyle depicted within the narrative is not as ideal as initially perceived, therefore exploring the corrupt and dysfunctional Burnham family fuelled entirely by materialism. The brief sequence chosen for microanalysis is the exposition, otherwise known as the opening which establishes themes, characters, inner and outer presence and the world they inhabit. Sam Mendes, the director must specifically use a contribution of a ll micro-elements including sound, mise en scene, cinematography and editing in order to grasp the viewers conscious attention and propel the narrative forward efficiently, however the two micro-aspects I have chose for analysis consist of mise en scene and cinematography which create meaning and evoke responses from the audience. American Beauty immediately commences with Jane Burnham being recorded by an anonymous character, the conversation between the two is extremely personal based on her ultimate intention to kill her father. The uncomfortable atmosphere compliments the compelling dialogue as it the amateur recording technique is specifically used in order to create realism which grasps the viewer into a submissive position due to the nature of the camera shot shifting into an intimidating low angle shot which consists of Jane dominating the frame with direct eye contacts creating an overwhelmingly intense atmosphere. The lighting within the room is severely limited thus being partially illuminated which creates a room filled with sinister shadows creating an ominous mood which emphasises her monotone clothing creating a mysterious persona that is unconventional for her age, more specifically sixteen therefore contradicting the typical cheerleader stereotype. Janes eye line match within the camera shot d etonates determination, zooming at a subtle pace whilst staring in a sinister way into the camera engages the viewer based on the cameraman refusing to allow her to escape voyeurism. Carolyn Burnham is seen doing traditional female associated activities based on her natural characteristics hence her growing and maintaining the flowers within her garden, more specifically the roses are often associated with love and romance which is reflective of her provocative image possibly fuelled by her intentions to find another sexual partner regardless of her husbands consent however one could consider gardening mentally satisfies Carolyn which inevitably reduces her need for sex, although as an audience we seriously doubt Lester cares due to his lacklustre body language. Lester perhaps outcasts himself from which unfortunately makes him invisible and unnoticeable, captured significantly during the scene where he is seen eavesdropping on the conversation between Carolyn and the homosexual next door neighbour. The intentional use of a cut in shot shows his lack of presence and participation within his wifes life, master shot initially establishes the conversation which is p redictably followed by shot-reverse-shot, the focus ruthlessly shifts between the dialogue where the previously distorted and blurred figure is seen in the window thus representing his fragmenting relationship with his wife and overall exclusion from society. Lesters perspective shows his helplessness to achieve acceptance hence his much more laid back approach to life, rather than a mundane lifestyle adopted by the majority suburban population, possibly aspiring to occupy a more hectic lifestyle however according to his established motivational issues in the exposition this seems highly unlikely. The outside of the house is illuminated entirely by natural light thus being much more glamorous therefore more appealing however he still holds distain towards it, in contrast the interior of the house is fuelled by minimal lighting which is significantly more realistic. In addition the interior of the house is also impractically dark which coincides with Lesters tone during the voice ove r narration thus displaying two conflicting worlds; unfortunately he occupies the miserable one alone. Lester comments on the coincidental matching of Carolyns attire and gardening apparatus, handle on those pruning shears matches her gardening clogs, stating it is not an accident which can be applied to the significance of the door and its colour, more specifically being an intense shade of red which distinctly different from majority of white therefore standing out with exceptional prominence which denotes violence which is depicted ruthlessly within the exposition and can be considered an important theme within the narrative. Lester has already foreshadowed his imminent death via voice over thus establishing the climax, building constant anticipation which makes the viewer become emotionally attached to the protagonist thus evoking empathy towards him and his circumstance. The explicit performance of Lester during the masturbation scene in the shower reflects the realistic approach to the film, the initial shock of this scene can be uncomfortable for less mature audiences, and however it entices the viewer into the realistic world of Lester which is uncountable to the majority of the population who indulge in similar activities. The claustrophobic experience within a shower cubicle can metaphorically represent a prison cell thus being imprisoned into a mundane suburban lifestyle. His body language during this scene is noticeably drained, the angle of his head on his own shoulders displays his lack of stability and main intention to sexually satisfy himself by his own means during the current moment regardless of anyones opinion, especially Carolyn thus referring to it as the highlight of his day without sarcasm. Lesters pleasured body language is due to the masturbation; however it could potentially be exaggerated based on the thrill of doing something against the norms of society hence the use of highlight. Undoubtedly the severe lack of intimacy and chemistry with his wife could possibly be the reason for the masturbation rather than traditional sex, perhaps he is probably bored with sex like the majority of other things due to his refusal to abide by social norms to maintain a stable relationship on order to satisfy one anothers needs. Whilst the Carolyn and Jane are waiting impatiently for Lester to proceed towards the noticeably expensive yet convention middle class car, basic processes such as making sure the suitcase is shut correctly emphasises his severe lack of motivation and commitment to life. Lester is seen casually collecting his work from a high angle perspective, kneeling down in an inferior position to his wife puts significant emphasis in his subordinate role within the dysfunctional family, thus switching gender roles with his wife, which in the current society is acceptable although not predominantly for the traditional male ego especially for dignity and pride; however the behaviour displayed by him implies that his couldnt care less. Carolyns performance such as the raising of the eyebrows displays utter disappointment since she is married to an individual who is such a useless contribution to society thus making him obsolete or otherwise redundant, as he is expendable. Her formal makes her seem significantly more financially independent, reinforced by the low angle perspective of Lester, making her seem significantly more intimidating and authoritative thus not requiring his assistance, potentially holding her back economically. The camera cuts to the family motionless within the car, unresponsive to one another with a significant lack of acknowledgement reinforced the extent of the families communicational breakdown, Lester is seen sitting on the back seat of the car slumped, possibly even asleep whilst his wife and daughter sit in the front eager to get on with their social life, whether it is work or school. Lester positioned between the two within the medium shot, displays his prominence however his physical existence is lacking, possibly lost during the recent years which he has been entirely consumed by the capitalist society. The clothing worn by Lester is representative of his social class; social indicators including his house, car and clothing coincide with the typical middle class individual. Natural light is present within the scene but is obscured by the tinted windows, thus being restricted to reach its full potential, therefore subconsciously representing his constraints metaphorically hence t he muted tones emphasising the lifeless atmosphere. In conclusion the micro-features within the exposition of American Beauty establishes key themes within the narrative, consisting of love, sexuality, identity, etc become more and more prominent as the narrative eventually progresses conveying numerous meaning during this brief sequence therefore dictating the characters personality and determining the choices they will make.

Monday, January 20, 2020

Ease Of Using Search Engines :: essays research papers fc

â€Å"It is easy for all users to find specific information on the World Wide Web†. Because the web is relatively new in terms of reaching a large percentage of a country’s population, users’ experience, understanding and expertise varies widely. Technically-minded people will arguably have been familiar with the World Wide Web for longer, and therefore be able to find specific information more efficiently, if not more quickly than less experienced users. Defining ‘easy’ in terms of using the World Wide Web is interesting. In terms of searching for a specific item, it could be defined as ‘the ability to satisfactorily fulfil a task within a short period of time’. The increasingly plentiful selection of search engines and reference sites on the Internet means that some users will experiment with different engines, whilst others will find one they are satisfied with and make it their first stop when wishing to find information. Users who experiment with a variety of search engines will take longer to familiarise themselves with each individual engine, this can take more time than a user who knows their way around their favourite engine. A user who is loyal to one or two search engines would therefore find it ‘easy’ to retrieve information, provided their choice of search engine successfully provided the required data. If, however, the chosen search engine were not successful, the user would then have the option of either altering their selection of words, or try again on a completely different engine, one that may be uncharted territory for the user. I have been loyal to a small number of search engines, because on the whole they have provided the information I require, albeit after attempting a small number of alternative input words or phrases. This loyalty has stemmed from both my becoming more familiar with these engines, and my acceptance that if my chosen search engines or reference sites cannot find the desired information, then it is unlikely I will have any greater success on entirely different ones. Moreover, having become used to a few search engines, namely ProFusion (Intelliseek) and AltaVista seems to lessen the attraction to try those unfamiliar to me, such as HotBot or GoZilla. The level of experience a person has with both computers and the World Wide Web can help determine what type of user they are. Sutcliffe suggests four categories detailed below,  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Naà ¯ve  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Novice  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Skilled (or ‘Experienced’)  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Expert The first of these – Naà ¯ve – refers to someone who has either never used computers before, or who uses them only very occasionally.

Sunday, January 12, 2020

Discuss The Relationship Between Stress, Anxiety, Habits And Phobias

In this paper I aim to define what stress and anxiety are and outline the differences between them. These topics form a larger part of the essay as Stress and Anxiety underpin most cases presented to a therapist. I will move onto how phobias and habits are formed. Finally covering off options available to the therapist in order to research all these issues for a given client, understand any hidden agendas, history, treatment strategies and most importantly understand where NOT to treat. Stress ‘a state of mental or emotional strain or tension resulting from adverse or demanding circumstances’ (Oxford English Dictionary)This definition shows a specific circumstance; the individual involved is experiencing stress due to an event; be it in the past, current or future tense. Whilst stress can have a negative connotation in the English language, in fact most stress is positive. It is there to protect us. The feeling of ‘stress’ is a reaction which ensures we perf orm appropriately at the right moments. It is a natural reaction to a number of given situations, causing our innate animal instincts to activate and is activated by the hormone Cortizol naturally produced in all mammals.These are commonly known as Flight, Fight, and the lesser remembered, Freeze responses. As such, our sub-conscious will protect us through releasing chemicals in order that we can perform appropriately to deal with the situation. However distressed a client may be, one thing you can use to help them understand is that it is triggered in order to protect us from a threat. Stress becomes an issue when it is inappropriate to the situation. That is not to say that what the client/patient experiences is not real. It may be that the individual has experienced one or more episodes of stress that may not be representative of the subject at hand.It may also be that they are experiencing a consistent level of stress, such as workload, a particular home situation or the need t o consistently to overachieve in all parts of his/her life in a manner that is unsustainable. Avoiding the stressful situation can also be further damaging as this re-affirms the messaging in the brain around the given situation. Types of stress experienced vary and have many labels depending on how they manifest: Acute StressMost common: immediate threat(s), anticipated demand(s) or pressure(s). Episodic Acute StressRecurring: Overabundance of tasks, tends to become habitual to individual.Chronic StressPerpetual: Unable to see resolution, due to its constant nature it can go unnoticed by sufferer. HyperstressOverwhelmed: Workload, beyond limits of tasks achievable. HypostressThe ‘Bored’ Stress: Unmotivated, unchallenged. Lacks enthusiasm to innovate, start new challenges. Eustress‘Good’ Stress: Positive events or emotions, motivational, largely ignored. I have separated Traumatic Stress and Post Traumatic Stress as these sit under the title of Anxiety in t he next section. Individuals will experience physical responses to a stressful situation or ongoing stress; some common, some more specific to the individual.These include: sweating, shakes, fast heart rate, dry mouth, upset stomach, acid reflux, releasing of stools, muscles tensing, headaches, other aches, lack of sleep, fatigue, loss of self esteem. Anxiety ‘a feeling of worry, nervousness, or unease about something with an uncertain outcome’ (Oxford English Dictionary) This definition shows that instead of the specific circumstance seen in stress, anxiety is in comparison ill-defined. Sustained stress or specific traumatic event(s) can lead to anxiety. These may be rational or irrational; however, they manifest as very real to the sufferer.It may even be that the sufferer understands that their anxiety is irrational, but is unable to control it. It is important for a hypnotherapist to understand where they can and cannot treat in relation to Anxiety. The therapist sh ould discuss any anxiety cases with their supervisor, it may be that the case requires GP approval. In certain cases such as PTSD the therapist may need to refer to a multi-disciplinary team (or be part of). One way or another, the key here is caution, ask advice and make sure you are cleared to move on with treatment. There are many types of Anxiety Disorders, here are some:General AnxietyMost common: Constantly nervous, anxiousness where Disorder (GAD)there is no specific cause is obvious. GP/Supervisor Panic AttacksTriggered with no apparent cause: Response to sustained stress/anxiety. GP/Supervisor PhobiasBroad Subject: From Feathers to Flying, Social, Crowds, Spiders. Can be anything and is very real to the sufferer. Traumatic StressReactive Anxiety, similar to PST. Response to a traumatic event. THIS MUST NOT BE TREATED. GP/MULTI-DISCIPLINARY TEAM. Post Traumatic StressReactive Anxiety Disorder, response to severe traumatic (PTSD)event.THIS MUST NOT BE TREATED. GP/MULTI-DISCIP LINARY TEAM. Obsessive-CompulsiveObsessive thoughts, released through the compulsion Disorder (OCD)to act on thoughts. Comes in many forms. As with stress there are many physical responses, which include, all those mentioned in the stress section. There are specific symptoms for specific types of anxiety, for example in a Panic Attack, the sufferer truly believes they may die and feel entirely helpless. Anxiety suffers release strong emotions at certain times such as anger or they may cry or want to run from the situation.Due to the perpetual nature of anxiety issues, nausea, extreme exhaustion, restlessness and obsessive focus on negatives are common. Essentially it shows a loss of control. Treatment of Stress and Anxiety Whilst you may have three clients showing the same symptoms the underlying the reasons will be different for each. It’s key to spend time understanding the background to the issue, to ascertain whether the client remembers the trigger and for the therapist to spend time understanding the reason they are feeling this way, when it occurs, how it occurs and the symptoms.It may be that the initial reason they believe the stress or anxiety situation occurs is a red herring and perhaps they are unaware of another reason. Regression may be required to fully understand the history, especially if it’s clear that the issue has its roots back in childhood, this may also provide positive imagery that can be re-used in a script. For example, a bad flyer may have roots in childhood experience, but similarly remember a good experience flying that may be re-used during a script.‘Problematic imagery is reported by clients with almost all anxiety disorders, with the specific content of the images relating to the clients’ main fears that are central to the clinical disorder’ (Hirsh and Holmes 2007: 161). ’ I like the suggestion of asking the client about their dreams as well as using their interests and using this image ry to work through a script appropriate to the situation. There seems to be a lot of evidence to show that there is a direct correlation between how vivid imagery is for an individual and how powerful the feeling is towards the negative situation.That’s not to say those with different modalities suffer less, but it’s a consideration. So for someone who can easily envisage the worst scenario their stress levels may considerably increase. On the flip side this also means a therapist can use this to their advantage and treat using strong visual tendencies. If the therapist can focus on a positive image from the clients key interests or dream subjects. Outside of the specific script to the given situation, helping the client learn to relax through a relaxation script (and take-home recording) is key to working through stress issues.I also like the approach of the ego-strengthening scripts for those who are experiencing stress due to self-belief, it’s a good basis to build on during treatment sessions before the therapist can move onto specific reframing or programming of a perception. Having also read a number of ‘rehearsal’ scripts I find these a very positive approach to dealing with stressful situations, although again it would be prudent to ensure you are not trying to ‘fix’ an issue up front without understanding the underlying history and cause.Also looking to take  the negative thoughts, feelings and/or images and find a way of disposing of them in some way using appropriate modality. I think this is a key action to take within a script as those suffering stress or anxiety will primarily focus on the main negative, it will consume thoughts and feelings. In ‘purging’ them, the client can symbolically get rid of those before moving onto a more positive view of their given experience. Anxiety issues require special consideration. OCD for example, requires specific training. PTSD, a specialist team w ould need to be involved. Key focus areas would be things like GAD and Phobias.Phobias will be described later in the paper. GAD still requires GP approval to treat using Hypnotherapy. Without wishing to go into too much depth it is key to mention two methods for use with PTSD; Eye Movement Desentisation Reward (EMDR) and Visual Kinesthetic Reward (VKR). Phobias A fear or phobia may root from a number of given sources. It’s possible the client knows when it occurred originally. It’s equally possible that they do not (even if they say they do). So as described above it’s key to discuss the issue and clearly understand the history, the manifestation and perhaps regression may be required.The phobia may have been caused by several sources. It may also be that whilst the individual may say they are phobic of a particular situation or object, this could be masking the real fear (hidden agenda). So whilst you have a treatment plan, keeping an open mind is key. Reasons for Phobias Occurring: Severe Stress relating to a particular object/event/location. The mind associates that with that. It could be that the object of fear is not the real issue. For example; fear of red doors. Perhaps an individual had to walk through a red door every time they went to the solicitors to meet with the estranged spouse.This issue is potentially the pain of the divorce, loss of children rather than the door, but the mind’s association is with the door. Specific Experience or Number of Experiences. Fear created through a negative experience that frightened the individual. Perhaps getting stuck in a lift once for a long period would be enough of a severe trauma to create a phobia of lifts or a number of bad experiences in lifts (feeling squashed/delays in the lift moving/jolting action) create a phobia over time. Learned Fear.Something we associate with animals, demonstrating good stress in practise in a natural environment. It can be learned from a mother or o ther significant person. So perhaps the mother has a fear of the sea and transmits it to her children. Treatment is similar to the approach for stress. The key is to understanding why/how/history. Its important to look at the root cause and in particular if there are any hidden agendas. Whilst its possible to do things like a rehearsal script and important to build in confidence building/ego-strengthening, these may only temporarily help the situation.Ultimately, indentifying and tailoring a solution based around the original cause is key to a successful treatment plan. The use of a signal from the client allows them to indicate if the therapy is moving too quickly (given they may be experiencing stressful moments in trance) or they have arrived at a certain point. This allows the therapist to ensure the pacing is correct for the client and that they gain the most from the session. Habits Similar to stress this can appear to have a negative connotation but of course we have many goo d habits in our lives.We can all develop bad habits, these may be learnt or absorbed from others. It’s also possible these have occurred over a period of time as a coping strategy for another issue. Again, in this situation its key to understand why the habit is in place and look at a reasonable alternative coping strategy. Two ways to address a habit: Client seeing themselves living without the habit, using their motivations and drivers (such as how they look, feel, etc) Detrimental effects of continuing, so the client will associate the negative affects or perhaps even a negative view (like a cigarette being a charcoal stick)