SWOT Analysis of Regis Corporation Essay Example for Free

SWOT Analysis of Regis mountain EssaySection I Organizational HistoryRegis Corporation, a Fortune cubic yard company, specializes in beauty salons, pig restoration centers, and cosmetology education. The Company owns, franchises, or holds self-possession interests in approximately 12,700 worldwide locations (Regis Corporation, 2009).Regis corporate and franchise locations operate under concepts such as Supercuts, Sassoon Salon, Regis Salons, MasterCuts, SmartStyle and Hair Club for Men and Women (Regis Corporation, 2009).In addition, Regis maintains an ownership interest in Provalliance, which operates salons primarily in Europe, under the brands of Jean Louis David, Franck Provost and Saint Algue. Regis withal maintains ownership interests in Empire Education Group in the U.S. and MY Style concepts in Japan. System-wide, these and some other concepts are located in the U.S. and in over 30 other countries in North America, South America, Europe, Africa and Asia (Regis Co rporation, 2009).In its nearly 9,500 North American salons, Regis offers a wide range of hair care services including haircuts, styling and coloring, as well up as a wide selection of professional hair care products (Regis Corporation, 2009).Through their 96 Hair Club for Men and Women locations, Regis in like manner offers a panoptic menu of hair restoration products and services (Regis Corporation, 2009).Section II Strengths and WeaknessesI would consider two of Regis Corporations strengths to be their longevity brand knowledge and salon geographic locations. Two of Regis Corporations weaknesses are poor management and poor management.Strength 1- Longevity Brand RecognitionRegis began 88 historic period ago and since then has grown into a multi-billion dollar company. Regis Corporation owns several well-known brands such as SuperCuts, Master Cuts, Vidal Sassoon, and ProCuts. They too have their own bring to pass hair care line of products called DesignLine.Strength 2- Sa lon Geographical LocationsRegis strategically places all of their salons in locations with high customer traffic flow such as malls, shopping centers, and Wal-Mart Supercenters. Having salons located in these areas allows for customer flexibility as well as a highly visible location for potential walk-in clientele. Regis is also has salons operating in Canada and Puerto Rico, as well as over 400 salons operating internationally in Europe (Regis Corporation, 2009).Weakness 1- Poor Management afterwards reading many Regis employee reviews from glassdoor.com, the majority of cons the employees listed had to do the management. Employees described management as unconcerned with quality of stylists hired, unresponsive to employees needs and concerns, and low opportunity for advancement. speeding and lower level management need to be properly trained and incorporate employee empowerment which includes employee recognition, sharing leadership, and providing feedback (Glassdoor.com,).Weakne ss 2- Poor Customer Service later on reviewing many customer reviews, many of the complaints were centered on customer service issues. Some customers complained they were rushed through their service and there were complaints of having to wait over an instant for their service nevertheless though they had an appointment. Bad customer service is bad for the hair business organization because you not only loose that one client you also lose any future referrals from the client and it can develop a bad reputation for the salon itself (Glassdoor.com,).Section III Opportunities and ThreatsTwo current opportunities for Regis Corporations are their hair restoration businesses and the availability of actually estate for new construction. Two of Regis Corporations current threats are the downturn of the full general economic environment and their current negative same-store sales.Opportunity 1- Hair Restoration BusinessIn December 2004, Regis Corporation acquired the Hair Club for Men and Women (Regis Corporation, 2009). currently this industry is comprised with numerous locations domestically and internationally. By consolidating and expanding, this industry would generate a bang-up deal of revenue. Growth plans for hair restoration include construction of a modest number of new locations in untapped markets domestically and internationally (Regis Corporation, 2009).Opportunity 2- Availability of Real Estate for New ConstructionThe availability of real estate for new construction is an opportunity for Regis to continue to expand not only the new construction of salons but also the construction of new hair restoration centers. By adding new units in convenient locations with good visibility and customer traffic. The availability of real estate will allow Regis to achieve long-term emersion objectives (Regis Corporation, 2009).Threat 1- Downturn of the General Economic EnvironmentDownturn of the economic environment results in customers spending less and waiti ng longer among returning visits to the salon. General economic factors include interest rates, recession, inflation, deflation, tax rates and policy, energy costs, and unemployment trends (Regis Corporation, 2009). Visits to hair restoration centers would be greatly impacted by increases in unemployment rates and decreases in income levels (Regis Corporation, 2009).Threat 2- Negative Same-Store SalesSame-store sales is taking the amount of revenue generated by stores (open one year or more) over a certain period and then comparing it to an identical period in the past. Many factors affect same-store sales such as fashion trends, competition, or even weather conditions. Regis same-store sales have declined for the eleventh consecutive quarter to 2.3% (Zacks Investment Research, 2011). Continued declines in same-store sales performance may cause us to be in default of certain covenants in their financing arrangements (Zacks Investment Research, 2011).Section IV SummaryRegis is a we ll-known brand name and had been in business for over 80 years. Regis is one of the largest companies in the hair care industry holding about 2% of the worldwide market. Their salons are conveniently located in malls, shopping centers, and even within Wal-Mart Supercenters. They have salons located all across the United States and have expanded their business to Canada, Puerto Rico, and Europe.Regis needs to improve on their employee gaiety in regards to management and need to focus on improving customer service relations.Regiss newly acquired hair restoration line provides a great opportunity to consolidate and expand this industry in turn creating a great deal of revenue. The availability of real estate for new construction is also a great opportunity for Regis to expand in the construction of new salons and new hair restoration centers, which will allow Regis to achieve long-term growth objectives.A threat to Regis is the downturn of the economic environment, which results in co nsumers spending less and waiting longer between salon visits. If Regis same-store sales do not receive to improve it will have a huge impact on their financing arrangements.